Celebrity endorsements see boom in cosmetic procedures
There has been an alarming rise in the number of botched cosmetic surgeries in the UK, prompting medical professionals and campaigners calling for stronger legislation that would better protect against rogue practitioners.
The Guardian reports that problems related to cosmetic treatments such as Botox and lip fillers have almost trebled, with a jump from 378 in 2016 to 931 in just 12 months.
Many experts have pointed towards celebrity endorsements and their publicizing of their own procedures for this dramatic growth.
Personalities such as reality TV star Kylie Jenner have millions of followers online and discuss or promote cosmetic procedures frequently. This, experts believe, has resulted in a huge surge in demand, leading to unqualified practitioners offering “basement deals”.
Ashton Collins is the director of SaveFace, a government-approved register of accredited cosmetic practitioners. Speaking to The Guardian he said, “In the last year we have received an alarming increase in reports of procedures gone wrong and rogue practitioners.”
SaveFace’s data shows that a massive 83% of these procedures were performed by non-medics.
“Reality stars get free treatments if they promote them all the time on social media. It plants the seed and people like Kylie Jenner and Kardashians are constantly in the media for having treatment, so as popularity for cosmetic procedures rises, sadly, as does the number of unscrupulous people who want to make money out of it,” Ashton said.
Dermal fillers were the worst offenders with the largest volume of complaints. The majority of people who experienced problems had issues with disfiguring lumps, swelling and uneven results.
Collins also added, “There needs to be more regulation and work done to educate the public that these are medical procedures and lip and dermal fillers can have really catastrophic permanent side-effects if they go wrong.”
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